Advertisers becoming Googlized

Posted on June 29, 2008
Filed Under Digital Advertising

The Internet Power Google as a new service for advertisers called AdPlanner. The new service will give advertisers a clearer picture of where they should be looking to place ads online. Pick me, Pick me. The Google Adplanner will suggest a list of websites, using user demographics that will suggest a list of websites Google recommends an advertiser where it should place their ads. I believe they missed something, pick me.

The Google AdPlanner will combine information from it’s vast array of resources, Google search data, opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. The millions of user’s data is then ran though the famous computer algorithems with no personally-identifiable information giving its results

Google Ad Planner is designed for advertisers and ad agencies. The tool gives you .csv exports, MediaVisor exports, and demographic estimates. I am sure this will be the tool that dominates them all.

Digitalelife

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